My Role
My role on this project was to deliver conceptual designs that effectively elevated the users expectations of the retail experience. By working alongside Best Buy’s Customer Experience team, we were able to inject Accenture methodology and design thinking into their organization.
Our Initiatives
Project Sunrise for Best Buy Health Strategy
Digital Platform Conceptual Screen Designs
Geek Squad Standalone Services Conceptual Screen Design
Service Blueprint for 360 Experience Platform Strategy
Project Sunrise
Through ethnographic research which addressed topics that ranged from understanding the practical and emotional needs of caregivers and seniors to understanding the methods tools and pain points of care coordination and then leveraged these insights to inform a north star vision for Best Buy Health. Included in this deliverable were experience concepts, service narratives, and service blueprints which informed a strategic approach to a new platform insuring the customer was top of mind.
Password: amarsh140
All visual assets created by myself. Animation done by Fjord Motion Designer
Future State Service Blueprint
Digital Platform Strategy
DPS was focused on the challenge of integrating contextual platform content within the Discover and Shop portions of the customers journey with a specific focus on content modules, inline supporting articles and product landing pages.
Content Modules
Product Pages
Articles
Product Category Pages
Authentication
Geek Squad Stand Alone Services
Our challenge was to improve the customer experience for standalone service offerings in order to drive growth in Geek Squad Non-Warranty Services. In doing so, we created an experience that allows customers to create a product ecosystem to better inform installations, purchase additional products, and schedule appointments with a Geek Squad Agent for installation.
360 Service Blueprint
Our challenge was to develop a future state roadmap of the new 360 Customer Experience which accounts for a connected service platform, on-demand and core services platform, analytic and enterprise enablers.
Behind The Scenes
