My Role
To research brand evolution from traditional brand standards to digital by looking inside and outside of the energy industry. Apply research learnings to generate concept designs to apply to the digital channels while considering the extensibility of the brand for future digital channels. Socialized design artifacts with multiple client stakeholders in order to get buy-in on the digital brand approach. Leveraging my strengths and experience with building UI frameworks, I was able to deliver an effective design language that has been brought into a rapid execution of the entire customer account experience.
Moodboard and UI Framework Exploration
Conceptual Screen Designs
Product Development Kit
Detailed Screen Designs
Establishing A Visual Direction
Building from the ground up, we established a visual design direction which included things such as moodboards, style tiles, conceptual screen designs and imagery in order to get buy-in from client on correct path forward.
Moodboards
Conceptual screen design
Imagery (Sourced through unsplash.com and pixels.com)
Design System
Utilizing the Salesforce lightning framework, we created a responsive living design system that allowed developers and designers to scale our solution to support the many new portal features such as online payments and outage reports.
Building a foundation and definition.
How It Works
Applying styles to Lightning Components and creating detailed designs.
Marketing Material
Created printed marketing material and outlined considerations for future campaigns. Printed material will be used in the field on service calls which includes door hangers and leave behind cards to further promote the new myEntergy portal.
Behind The Scene
Collaboration takes place throughout every phase of work, with understanding and incorporating our users' sentiments forming the core of the process.
High Level Overview
Re-platformed, designed, built new IVR
Re-platformed, designed, build new Agent Desktop App
Re-platformed, designed, build new Customer Self-Service Portal
New tech (salesforce communities – heavily customized)
New process/transaction flows (start/stop/move service, report outages, make payments, etc.)
New responsive UI (~2500 screen states)
Re-platformed, designed, build new Notification System
New tech (salesforce marketing cloud – heavily customized)
New authoring workflow and notification design framework
150+ unique outbound communications for email and SMS
Highly personalized communications containing (billing info, outage updates, etc.)